Advertisement Analysis - 2091 Words

Spalding NEVER FLATâ„ ¢ Advertisement Analyzed â€Å"Promise, large promise, is the soul of an advertisement† (Samuel). This quotation claims that a promise, as the soul, is an essential part of any advertisement – it means that a promise is always present in an ad. This has always been true even in a long time ago since it was written by the famous writer Johnson Samuel who lived in the 1700s (Lynch). Furthermore, even in those past years, it can be concluded that advertisements had already greatly influenced the lives of people, that this well-known writer even wrote an essay about it – the â€Å"Idler No. 040: The Art of Advertising Exemplified† where the quotation is from. Ads can be seen almost everywhere one turns his/her head on to, – TVs,†¦show more content†¦There are three means by which an advertisement can persuade its target consumers into buying the product it advertises; these are: â€Å"the appeal to the audience’ s reason (logos),† which can be shown by â€Å"formal logic and†¦ citation of relevant facts and objective evidence†; â€Å"the appeal to the audience’s emotion (pathos), such as fear, greed, love of comfort, and desire for status†; and â€Å"the degree of confidence the [ad] could inspire in the audience (ethos)† (Hirschberg 4). The claim that the Spalding ad addresses contains all of these three strategies. It creates a strong impact to its target consumers concerning their reasoning, emotion, and confidence on the product. First, adding the word â€Å"guaranteed† gives its audience assurance that what is being stated is proven and true – and therefore can be considered a fact. Consumers always want to be secured on the product they are buying; that is why it is a good strategy to put facts and proofs in an ad in order to give its viewers this security that they want. Second, having a ball that is 10 times better than other ball s will most likely make one feel that he/she is also 10 times better than other people – the ad satisfies this desire for status of standing out amongst others which most individuals hunger. Lastly, the statement gives the target consumers confidence to use the product without having to worry about it becoming flat. Furthermore, when someoneShow MoreRelatedAnalysis Of An Advertisement On Advertising1073 Words   |  5 PagesAnalysis of an Advertisement In people lives, they often see advertisements everywhere. People have different views. Some people think that ads can help them know the new products faster, and also they will provide more information about the new products for audiences. 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